Real farm food, brought to the UAE
We work directly with growers in Uzbekistan, Armenia and Georgia, and deliver what they pick to doors across the Emirates.
We buy from farms we know, in the season their produce is actually at its best.
Most produce that reaches a shelf has spent weeks in storage. Ours has not. We deal with the growers directly, take whole batches at the point the crop is ready, and move them to the UAE while they still taste the way they did in the field.
That is the whole idea behind SEZON: a short chain, a small number of farms we go back to season after season, and nothing on the list we would not put on our own table.
Picked in season, not stored for months.
Every crop has a few weeks when it is genuinely at its best. We plan the catalogue around those weeks rather than around what is available all year, which is why the list changes as the season moves.
Grown in the open air
Every batch checked before packing
In Dubai within a day
How your order reaches you
We pick the farms
A small number of growers in Uzbekistan, Armenia and Georgia, the same ones season after season, so we know what each field produces.
We take it at its peak
We buy whole batches at the point the crop is ready, not on a fixed calendar, and only in the season that crop is genuinely good.
We check every batch
Each delivery is inspected before it is packed. Anything that will not arrive in the condition we would want is not sent.
We deliver to your door
Within 6 to 24 hours in Dubai and 1 to 2 days in the other emirates, any day between 09:00 and 21:00.
Uzbekistan, Armenia, Georgia.
Uzbekistan sends sun-ripened fruit and vegetables grown in the open air. Armenia sends mountain dairy and orchard fruit from highland farms. Georgia sends dairy, bakery and preserves made the way they have always been made. Three regions, one standard of taste.
More about how we work
Do you deliver across all seven emirates?
Do you deliver across all seven emirates?
Yes. Dubai within 6 to 24 hours depending on the zone, the other emirates within 1 to 2 days.
How fresh is the produce when it arrives?
How fresh is the produce when it arrives?
We buy in season and check every batch before packing, so what arrives left the farm days earlier, not weeks.
Why does the catalogue change?
Why does the catalogue change?
Because the seasons do. A crop stays on the list while it is genuinely good and comes off when it is not.
What if I am not happy with something?
What if I am not happy with something?
Tell us within 24 hours of delivery with a photo. We will replace it, refund it, or credit your next order.